![]() ![]() I think that tenacity, flexibility, and passion played a big role in enabling us to overcome this obstacle. This required us to pivot our business model and create a completely new product. After meeting with blind focus groups, however, we learned that only 10% of the blind population can actually read braille. During the initial stages of our startup, we spent several months designing the concept for a braille wristwatch. I think this partially depends on the stage of the startup, but more generally: tenacity, flexibility, and passion. In the photo: An employee working on the design of The Bradley TimepieceĪ. What are the most important characteristics to have in order to be a successful entrepreneur? It will not only provide greater accessibility to people who are disabled, but will also invite them to become equal participants in society. ![]() We believe expanding the practice of inclusive design principles in creating mainstream products is an effective solution for dissolving this unintended barrier. ![]() I’m also excited about linking together seemingly disparate groups- the blind and the non-blind-by creating products with inclusive design. My favorite part about working with Eone is that I am able to make a tangible impact through creating accessible products. My sister’s experience with blindness has motivated me to advocate for this community. What is your favorite part about working with eone?Ī. Last fall, I joined Eone full time to lead marketing efforts. After hearing about her encounter, I reached out to Hyungsoo and offered my help as they began to test prototypes and launch a Kickstarter project. Our current CEO, Hyungsoo Kim, introduced himself to my sister and told her about his initial idea for a tactile wristwatch. One afternoon, my sister was walking in Harvard Square with her guide dog Zoe. My sister lost her vision during her first year at Harvard Law. How did you first get involved with eone, what is your particular role?Ī. The Bradley is accessible to everyone, because telling time shouldn’t require sight. With its beautiful form and exceptional function, our tactile timepiece serves to both sighted and visually impaired users equally. Like Brad, we’ve thought outside the box to come up with an innovative solution to a big problem. He has inspired us with his determination, his work ethic, and most importantly, his attitude. Through his actions, Brad is breaking the stereotypes and misconceptions people have towards the blind. The Bradley is named after former Navy Officer and Paralympic Gold Medalist, Brad Snyder, who lost his vision from an IED explosion in Afghanistan. Even if the ball bearings are displaced when touched, the magnets will move the ball bearings back to the correct time with a gentle shake of the wrist. These two ball bearings are connected with magnets to a watch movement beneath the watch face. Built of solid titanium, time is indicated by two ball bearings: one indicating minutes (top), and one indicating hours (side). Designed in collaboration with the blind, The Bradley allows you to touch and see to check time. The Bradley Timepiece was created to accommodate both sighted and visually impaired users equally. The contemporary wristwatch is an amazing feat of engineering, yet it still relies exclusively on sight. Please tell me a little bit about Eone.Ī. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.Q. Click on the different category headings to find out more and change our default settings. We work with Google and other third parties to achieve this.įor information on the cookies Google and their partner websites set view įor more general information on how Google uses information from sites or apps that use their services view īecause we respect your right to privacy, you can choose not to allow some types of cookies. Targeting cookies are used to track visitors across third party websites with the purpose of displaying ads to provide a more relevant and engaging experience for the individual user. ![]() The information does not usually directly identify you, but it can give you a more personalised web experience. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This Cookies Notice tells you how Radley (“Radley”, “we” or “us”) uses cookies in connection with your use of Radley websites and apps. ![]()
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